Essential tools for every part of your startup marketing plan.
Getting Traction: 5 lessons on acquiring your first customers.
Finding focus is the key to great marketing and business growth.
Day-to-day, we help companies to work out what’s most important. Then use simple strategy and tools to do more with less. Today we’re going to show you some of our favourite tools to make your marketing efforts easier, cheaper and more effective.
The Secret to a Winning Investment Pitch.
The classic articles on how to get early customers. How to grow your startup. Get traction and build a great product without an army of content marketers or a big budget.
How are you planning to get your first customers? Can you do it quickly? Cheaply? Could you even do it before you launch a product?
How to use research to develop great products that sell.
A great pitch doesn’t just get you in front of investors. Or even just get you the money. It sets investor expectations of growth. Of confidence in you and your team. Of risk and reward. These are the cornerstones of the terms of your investment and equity agreements. But is there a one-size-fits-all formula for an investment pitch? We think not. . .
Why marketing is the best tool for startup growth.
We believe the secret to growing a successful business is finding the right 'fit'.
No matter what stage you’re at, staying in-tune with the needs, wants and beliefs of your customers is incredibly important. I’m going to show you some of our favourite tools through an example. To take you through the journey — from spotting an exciting potential opportunity to really validating a value proposition.
…and how customer conversations are the key to unlocking incredible growth for your business.
Marketing is often thought of as a function. But done right, it can affect every part of your business. Put finding people to love your products at the heart of your business, and you’ll build a business that’s customer focused. That builds products that people want. That talks to them and sells to them the right way.